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2009年8月20日木曜日

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, although the term is actually improper usage of the word "generic", which actually means "relating to or descriptive of an entire group or class." Furthermore, it is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may not be aggressively advertised to the public. They are identified more by product characteristics.

 

顧客関係管理(こきゃくかんけいかんり、CRM:Customer Relationship Management)とは、顧客満足度を向上させるために、顧客との関係を構築することに力点を置く経営手法のこと。顧客情報管理、顧客関係構築、単に顧客管理と訳される場合もある。

 

The Robinson-Patman Act of 1936 (or Anti-Price Discrimination Act, Pub. L. No. 74-692, 49 Stat. 1526 (codified at 15 U.S.C. § 13)) is a United States federal law that prohibits what were considered, at the time of passage, to be anticompetitive practices by producers, specifically price discrimination. It grew out of practices in which chain stores were allowed to purchase goods at lower prices than other retailers. The Act provided for criminal penalties, but contained a specific exemption for "cooperative associations".

 

odd even pricing
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Definition

Psychological pricing method based on the belief that certain prices or price ranges are more appealing to buyers. This method involves setting a price in odd numbers (just under round even numbers) such as $49.95 instead of $50.00. Originally, this practice was meant to prevent pilfering of cash by forcing a cashier to open the cash-register (to pay change to the customer) and thus register the transaction. Although not supported by any research findings, its proponents claim that the consumers see a $49.95 price as 'just above $40' and not as 'just below $50.'

 

hectic
【形】
(仕事などが)非常に忙しい、てんてこ舞いの、てんやわんやの、ひどく興奮した、興奮をさそう、熱狂的な
・How hectic! : 大変ね!
・My work is very hectic. : 仕事がめちゃくちゃ忙しい。
・Things have been hectic. : このところとても忙しい。◆I'm hectic.という言い方は誤り。
消耗性の、熱のため紅潮した、病的に紅潮した

 


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